Privacy

Short version: this site tracks visits only if you say yes to the cookie banner, and only collects your email address if you type it into a signup box yourself. Nothing is ever sold. That's the whole policy in one sentence -- the rest of this page is the detail behind it, because a one-line policy isn't a real one.

Analytics

If you click Accept on the cookie banner, Google Analytics (GA4) records anonymised usage data: which pages get visited, roughly how often, and general location (country/city level, not a precise address). This exists purely to understand which parts of the site are actually useful, not to identify you personally. If you click Reject, or don't respond, none of this runs -- there's no tracking-before-consent, and no assumption that silence means yes.

Email signup

If you sign up for email updates, your email address is stored with Kit (our email delivery provider) for exactly one purpose: sending you the updates you signed up for. It's never sold, shared with advertisers, or used for anything beyond that. Every email includes an unsubscribe link that removes you immediately -- no login, no "are you sure," no waiting period.

Who actually has access

The Economic Atlas, Google (for the analytics data, only if you consented), and Kit (for email delivery, only if you signed up). Nobody else. There's no ad network, no data broker, no third-party tracking pixel of any kind on this site.

Changing your mind

Unsubscribing from emails is instant via the link in any email you receive. For the cookie choice, clearing your browser's site data/cookies for this domain resets it, and you'll be asked again next visit -- get in touch if you'd rather we just tell you what, if anything, is on file for you.

Data retention

Email addresses are kept until you unsubscribe or ask us to delete them. Analytics data follows Google's own standard GA4 retention settings, not a custom arrangement.

Changes to this page

If what's collected or why ever changes, this page gets updated to match -- it's meant to describe reality, not a fixed legal document nobody rereads.

Questions about any of this: [email protected], or get in touch.